Turkish Airlines

Brand strategy, Identity, Customer Experience, Interiors

An innovative experience identity inspired by the airline’s energy, culture and travel philosophy of Delightfully Different.

Turkish Airlines has the ambition to be the worlds leading Airline. Driven by Istanbul Airport’s historic innovative full-service launch, and brand hub, the airline decided it was time to look to the future with a new vision.

As a global partner, bringing the brand and its values to life at every touchpoint of the customer journey whilst enhancing Business and Commercial engagement.

A unique and innovative experience identity called ‘flow’.

Centring around a customer experience that’s effortless, seamless, and uplifting.

These values have been applied to all Turkish Airlines’ touch points: the new logo, plane livery, in-flight interiors, airport lounges, above and below the line content, all digital and social communications as well as digital dashboards and CRM systems.

I sourced and creatively directed world-leading partners including Priestman Goode product design, Softroom, Ettore Bilotta fashion designer and Miles Aldridge photography. I also worked alongside Boeing and Airbus design teams.