Creating Legacy for forward-thinking brands.

  • Applying long-term, highly valuable thinking to the challenges of now

    Approaching problem-solving from a strategy-led perspective

    Using intelligent design and authentic storytelling to anticipate the future

    Shaping positive outcomes for generations to come

    Creating businesses, brands, physical places, digital interactions and experiences

    Ideas that have a sustainable cultural and commercial life and a growing valuable story

    Incorporating new ways of thinking that are left with the people that you work alongside for future use

Creative Leadership

Currently helping VC companies and Greenspace agency, to grow their portfolios, acquisitions and businesses.

Previously, a key member of the Global Group Management Board and shareholder of Imagination. I was instrumental in the growth of Imagination into a global network of 14 offices.

As Chief Creative Officer I had broad strategic responsibility across all creative media and the management, profitability and commercial governance of Imagination’s global network.

I have a reputation as a highly creative and innovative thinker, for delivering inspirational and innovative ideas which are insightful, strategic and commercially robust. I have set out the definition and strategic approach to brand experience that Imagination is world famous for. I’m passionate about the innovative power of creativity and how Integrated across all media, it drives business . I have guided and mentored a generation of planners and creatives as well as CEO’s. Many of whom are in key leadership positions across the industry, globally. I also lead from the front and believe in setting the right example. I’m proud of my global teams and hope they would say the same of me.

I have partnered with Joe Pine, Jean-Noel Kapferer and Ty Montague. I have talked for the creative industry at the House of Commons, DTI, and Createch. I have judged Cannes Lions, D&AD, DBA, Campaign and helped guide Ian Priest through the presidency of the IPA.

I have strategically advised BAA, Canon, Laing O’Rourke, Jaguar and Land Rover and Macmillan on their boards, and sat on the Land Rover Design Council advising on Brand Strategy, Product development and communications.

  • 2024 - Present VC Creative platform partner

    Advising two Venture Capital companies on Acquisition strategies and helping guide brand and business development on company portfolios.

    2024 - Present Creative Partner Greenspace

    Working with founders Adrian Caddy and Lenne Nielsen I am growing The Greenspace agency for Sale

    2017 – 2024 Chief Creative Officer Imagination Group
    Working in Partnership with Patrick Reid Group CEO, reporting to the Chairman, we led the business.

    2012-2017 Global Executive Creative Director Imagination
    Responsible for the creative output across the whole agency. Reporting line of ten executive Creative Directors.

    2009 – 2012 Executive Creative Director EMEA Imagination
    Working with Patrick Reid CEO EMEA we drove record levels of award-winning work and profitability for the business in Europe and the Middle East. Full board position

    2007-2009 Managing Director Global Retail and Leisure Division Imagination Initiated and developed the global Retail and Leisure division.

    2005-2007 Group Creative Director Button Group
    Global Creative Director Futuremedia group
    I was instrumental in growing the business to a level facilitating a sale to The Futuremedia group. I was then promoted to Global Creative Director before returning to Imagination.

    1996-2005 Creative Director Imagination
    I was overall lead for the concept and development of the award-winning Guinness Storehouse, responsible for all elements of the design and build of the exhibition, retail, entertainment and training areas, plus the marketing, advertising and the launch event. Across agency experience creatively directing and executing many projects from global adverts to corporate identities, from buildings to retail outlets and from events to spectaculars. Collaborating with Imaginations strategic group, working on many prestigious global brands In USA, Europe and Asia.

    1989-1996 Architect Derek Walker Associates
    Involved in a number of major architectural projects, from new towns to museums, theme parks, restaurants and retail outlets, in the UK, Europe and Japan. Most notably principle designer for the headquarters building of the Royal Hong Kong Jockey Club in Hong Kong, the extension and development of Happy Valley Racetrack and the design and delivery of Kowloon park with the late Pop artist Sir Eduardo Paolozzi. Headed the team delivering the design and construction of the building and permanent exhibition at the Royal Armouries Museum in Leeds.

    1988-1989 Designer Minale Tattersfield
    lead the successful international competition to design the Heathrow Express project for BAA.

    1986-1988 Royal College of Art
    MA(RCA) Architecture and Design Pass with Distinction (RIBA part two)

    Stanbury Prize (RCA Arch/Int Des Prize)
    Arup Associates Scholarship 1986-1988
    Richard Rogers and Ruth Rogers Scholarship
    Fleur Cowles Award (RCA Architecture Prize)

    1983-1986 Buckinghamshire College of Higher Education BA(Hons) Interior Design: First Class with Distinction