Pernod Ricard
Develop the vision, ambition, creative and commercial strategy for entire Pernod Ricard Experience portfolio
A comprehensive transformation of Pernod Ricard’s corporate business approach driven by Createurs de Convivialite.
A commercial and creative analysis of 54 brand home businesses to evolve a modern service and community platform, underpinned with very detailed business plans and research.
A new go to market approach for business, customer engagement, Capex and Opex models, Partnerships, Event programs, PR, Comms and Experience strategies.
The development of premium value businesses that build loyalty, value, cultural identity and shareable real-world experiences
A unique and innovative business approach building market intelligence through authentic, sincere and responsible real-life social sharing.
In partnership with Laura Sileo-Pavat - Global head of Brand homes, Richard Shotton (Author Choice Factory) and Economic Research Associates, we developed a complete business transformation program restructuring the entire Pernod Ricard business
Presented to the board and shareholders, sponsored by Alexandre Ricard - Chairman and CEO and Cesar Giron - Chairman and CEO Martell Mumm Perrier-Joet.
At the annual Shareholders meeting on Ile des Embiez the strategy was presented and agreed, and the program rolled out across the globe.
