Laing O’Rourke

Brand strategy, Identity, Customer Experience, Interiors

Over an eight year period I worked very closely with Bernadette O’Rourke (Global Strategy Director & Group Corporate Affairs Director)and Ray O’Rourke (Founder) Tony Douglas (CEO) setting the corporate direction of the brand, sitting as a Non-Executive on their board meetings and supporting the business to win critical large bids.

Through the corporate affairs team I supported 10 years of annual reports, developed the Select brand and business, supporting modern, innovative methodologies of construction, wrote the companies business methodology, The Laing O’Rourke Way, defined the brand, its positioning, expression and identity, and helped their teams win bids for Crossrail, T5, Ascot Racecourse, Hinkley Point C Nuclear Power Station.