G20
Brand strategy, Identity, Customer Experience, Interiors
The overall strategy and approach of Saudi Arabia’s hosting of the G20.
A complex and demanding project in every facet: Strategically, creatively, logistically, politically.
Masterplanned the entire experience and its content for the 15th G20 presidency in 2020 in Riyadh.
‘Realizing Opportunities of the 21st Century for All’
The theme that was created focused on enhancing investment policy cooperation to build investment capacity in developing the least developed countries. The conference sessions promoted the sharing of best practices on economic diversification, particularly on the contribution that services can offer to achieve this goal
I designed the entire delegate journeys, the temporary structures, experiences and content.
The pandemic presented a unique challenge to then migrate all of these face-to-face experiences onto digital platforms as this became the first-ever virtual G20 leader’s summit which took place 21st – 22nd November 2020
