Qatar World Cup Experience strategy

The experience activation concept & Strategy

The analysis, concept and operational plan of the country wide experience of the FIFA World Cup Qatar 2022

A digitally connected physical experience integrating every destination and touchpoint.

Authentic content creating lasting memories

Commercially viable initiatives with legacy intent

Seamless world class delivery frameworks

Working with Thanos Raikos Leader of Supreme Committee for delivery and Legacy and HE Hassan Al Thawadi MD of Qatar 22. Responsible for the entire World Cup experience, commercial analysis, design and operational coordination from booking your ticket to arriving back home