Coca Cola

Masterbrand strategy. EMEA Roll out

A global Masterbrand strategy for Coca Cola to reconnect to its core brand philosophy, rich heritage and re discover its marketing approach. Regain its share value and the confidence of its shareholders.

Implemented across EMEA as an exemplar before a Global rollout.

Inspired by the rich visual art heritage of Andy Warhol and his obsession with Coca-Cola as the ultimate symbol of Consumerism, democratic equality and visual uniformity:

"A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good."‍ ‍

I worked with Amsterdam Coca Cola design team to (Re)create a re-invigorated Masterbrand approach territory and tag line:

Choose Happiness