An innovative business, marketing and brand approach inspired by the need for Coca-Cola to respond to a fast moving, turbulent and disruptive world
Coca-Cola’s share price was in free fall and the business needed to respond to political, economic , cultural and social issues.
As a global partner, having created the Choose Happiness campaign, I was asked to present a strategy to the Coca-Cola board in Atlanta.
Highly confidential, developed through the private Chairman’s office of Imagination.
Centring around a customer experience that’s innovative, transformational and puts a purposeful experience at the heart of the Coca-Cola brand.
An experience Idea that is revenue generating in its own right. It engages with every critical customer group that shapes the business of Coca-Cola.
It re positions the product and brand how it is built, expressed, experienced and adopted.
